• Ferro.

    A carbon fiber calisthenics workout bar that promotes exercise for beginners at home.

The intention of this project is to design a new houseware product that incorporates the strength and light-weight properties of carbon fiber.

Moodboard

Almost 50% of Americans feel intimidated by the thought of working out at the gym...


and
48% of Americans feel overwhelmed by the number of fitness workouts and classes available

How might we promote exercise for young adult individuals at home?

Sketches

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Renders